Wednesday, September 30, 2009

Audio Audit: GM Makes A Good Choice?

A few months ago, I wrote about the French pop rock band Phoenix and how they were sharing the samples to a few of their songs off of their record Wolfgang Amadeus Phoenix. It was great way to get the word out about their music, but it didn't hurt that it was a genuinely good music.

It was so good that the people running the Cadillac account bought the rights to "1901," which is what you here in the spot for the 2010 SRX ad:

If this GM trying to be hip with the Cadillac brand, then it's not really enough; however, it's the step in the right direction. (This spot is a heck of a lot better than the Kate Walsh ads they were running up until recently.) They need to try to connect with the younger consumer, but is the younger consumer really shopping for these crossovers? I'd like to see data on what age groups are buying these cars.

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