Recently, Amazon ran an ad contest and my buddy Deva and I decided to give it a shot. While neither of us is a videographer of great skill, I had been cooking a concept of a single shot ad in the back of my head; thus, in theory, the spot wouldn't require a lot of post-production.
So what were we trying to do?
We decided that the Amazon box is the only tangible part of Amazon that all customers handle at some point. In fact, people get excited to see the Amazon smile waiting for them at their front door. So, we created a diorama to exhibit images that elicit the fun things you can get from Amazon. Take a look:
While putting this whole thing together, my girlfriend kept saying it was cute but her cat is cuter, and if we were looking for cute then we were missing the jackpot. We shot 30 seconds of trying to take the cat for a walk with a leash that she jokingly purchased a few years ago.
"Two years, I've been trying to train him to the leash!" she says. This is how she far she's progressed with him:
Even though we didn't win (apparently real filmmakers enter these competitions) it was a great experience. Plus, I got to make some music, which was fun.
Okay, I'll make a real post next time...
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