It's Just Not Burger King's Year in Spain
First, came this print spot below, which features a dwarf luchador beside a cowboy. Of course, it didn't take long to upset the entire country of Mexico. I don't need to go through all the reason this can be viewed as offensive; however, I will say that it encapsulates the need for someone at corporations and agencies to understand that it's great to act local, but not needs to still think global.
Then, this ad appeared in Spanish franchises.
I don't know about you, but there's nothing more mutually exclusive than a religious icon (in this case it's the goddess Lakshmi) and a ham sandwich. It didn't take long for Hindus in Spain and around the world to get these in store posters pulled, but the damage was already done. Burger King had egg all over it's face and a few hundred million dissatisfied customers.
The Year in Sexism
Just when I thought this Burger King ad would be the best of the worst when it came to sexism, which would make this the worst year for BK ever; luckily, this spot for Max, a European shoe company, took away the spotlight.
Nothing says insensitivity and misogyny like bondage. What were they thinking?
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