Wednesday, March 4, 2009

Artsy French Pop Rockers Come Up With A Good Idea For Major Labels

Phoenix - a good little French band - is about to release their new album Wolfgang Amadeus Phoenix in May. Like any band hoping to sell some records, they have posted their first single "1901" on the internet as a free download. While this is nothing new, Phoenix is also offering a multitrack file for the world to remix and put intoGuitar Hero-esque programs.

What is most surprising is that the band is signed to V2 Records, which is a subsidiary of the Universal Music Group. Usually, the majors are big defenders of their "property." Are the major labels stepping closer to fair use? I can't say.

I can say that Phoenix, in giving music lovers and musicians an extra opportunity to appreciate and enjoy their work, is moving closer to shaping the idea of art in the age of media convergence. In fact, I might actually shell out $20 for a record if they provided the multitrack files as well.

No comments: