Thursday, October 1, 2009

The Absolute Worst Ad of The Year

There have been some lousy ads made this year but none quite as totally horrible as this:

For the background on how this whole thing unfolded click here.

Rather than focus on the obvious of stating why this ad is an abomination, let's take a look at what the World Wildlife Fund did in reaction. First, if you were to go to YouTube and search WWF 911 ad you will find that the WWF has paid to have the following spot come up first.

As far as apologies go, Mr. Roberts hits all of the topics needed.

1) As the chief representative of the organization, he said why he was apologizing.

"I cannot imagine any sane individual using those images to advance any cause."

2) He said what they are doing.

"We are reviewing all the circumstances that led to this ad."

3) He said what they are going to do about it.

"... And we will do everything within our power to remove it from the internet and everywhere else that it exists."

Now that a month has passed, it's easy to see that the WWF has not reached its goal of getting the spot off of the internet. They've done a pretty good job of making sure that their statement and video comes up first, which is very important, but they have yet to delete it from the cloud. It will be interesting to see what happens in the upcoming months as the organization moves forward.

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