Sunday, November 16, 2008

Fed Ex and Nuance

Lately, Fed Ex and BBDO have produced an excellent series of ads. But, the commercial entitled "Exception" is probably the best for its use of nuance and color.

Okay, the punchline is obvious. What is not so obvious is the fact that the man in denial is wearing a dark brown shirt that sort of resembles a UPS driver. Is Fed Ex trying to say that UPS employees and customers are in total denial?

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