Friday, October 9, 2009

Week In Review

Hey kiddies, let's take a look at what happened this week.

Ralph Lauren Makes a Bratz Doll

Uh oh! Ralph Lauren released a severely photo-shopped print ad this week instantly upsetting - and for good reason - every woman's rights group in existence. The unintentional comedy factor of the model's hand on her hip makes it seem like she is propping up her improbable torso.

Advertisers Stay With Letterman

After an extortion attempt from a crazed CBS employee regarding his affairs with staff members, David Letterman apologized to his wife on air and got huge ratings. So, it comes as no surprise that advertisers are not going anywhere. Lesson: Eyes = Ad $s.

The Stay Puff Marshmallow Man Fights for Good.

TBWA/Chiat/Day rocked with this beautiful new spot running across the air waves. It has given new life to an old brand icon by turning the Michelin Man from guy who lost his puppy (see below) into a defender of gas mileage. This feels like the first ad in a long time from the manufacturer that had some real confidence to it. While the ad below trumpets reliability, this new spot speaks directly to a need that is at the forefront of the consumer's mind.

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