This is a blog I wrote from 2008 to 2011. Before I really knew anything.
Thursday, October 22, 2009
Oh Levis, You're So Mayo and So Are You Miracle Whip
I like pants just as much as any person out there. In fact, my favorite pair of pants are my Levi's 501s. The San Francisco brand is obviously facing competition on both the low and high end, so it's understandable that they would want to invest in strengthening their image with a fancy ad campaign. So... Why not have some crackly voice reading Walt Whitman with unsexy hipster like people?
What's really funny is that the font that is used in this spot is eerily similar to something... Oh wait! Here it is!
Matt Koppel is an advertising executive in New York City. He has a Master of Science in Integrated Marketing Communications from Northwestern University.
Prior to attending graduate school, he worked for Occidental Petroleum for two years as an energy analyst.
While in graduate school he interned at Dow Chemical in Midland, MI and Tokoni Inc. in Cupertino, CA.
If you would like to learn more about him here is his linkedin.com profile: http://www.linkedin.com/in/matthewkoppel
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