Hey party people it looks like I was on to something with
my gripes about Pepsi's "Amp Up Before You Score" App. Commence the gloating!
"NEW YORK (AdAge.com) -- PepsiCo is making some major changes to its digital-advertising roster, and its traditional agency partners on beverage brands are conspicuously absent
...
Meanwhile, PepsiCo is conducting a digital agency review for its Amp brand; R/GA, an Interpublic-owned agency, previously handled the work, but not under an agency-of-record distinction. R/GA was responsible for the controversial "Amp Up Before You Score App," which Pepsi dumped last month. According to an executive familiar with the matter, R/GA resigned the business before the release of that app."
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