Monday, August 17, 2009

And We're Back! And So Is GMAC Bank?

Back from my vacation for real... let's get to it.

GMAC Bank rebranded itself as Ally Bank and they brought in BBH to create the image of a consumer friendly, "new" bank.

As far as introductions go, I feel like this is a home run. BBH turned the doubly toxic asset of GMAC Bank's brand - an article of pure cynicism and criticism - into the snarky commentator of its competitors. As of now, this campaign is the best in the financial services arena since the economic downturn. Of course, it's not too tough when you're compared to vanilla stuff like this:

No comments: