Sunday, July 5, 2009

The Audio Audit: Palm Pre, Bacardi

I'm pretty excited about the Palm Pre. It looks like a cool alternative to the iPhone, but this song by Io Echo just rubs me the wrong way.

Cheers to the people who made the ad. It looks great and it's rare to see people have the guts to select such a different song; however, this song is too dark and not sexy enough to make up for the tone. Although, I can see what they were getting at in selecting the song. If I am selling an expensive piece of technology, I'd want my customers to be addicted to it too.

Then, there's the Bacardi ad...

This ad is very nice, but it's a recycling of this Pepsi ad.

Don't get me wrong, the Bacardi ad is a heck of a lot better, but it loses a few points because I still feel like I've seen this idea before. But, then again, it get's back the points and earns a few more for using Matt & Kim's "Daylight." While it's not their most energetic song, the snippet they've used evokes hipness and sexiness that the Bacardi brand needs.


In other news, I've been spending some of my free time working on Amazon's ad competition hence the lack of posts. Once that's all done, I'll be back to posting with greater regularity.

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