A while back I wrote about the new Jay Leno show and how the NBC execs were saying it's going to be "untivoable." After realizing the Tivo actually might be a source of revenue for the network as an advertiser, they decided to call it "DVR Proof."
How is it going to be DVR Proof? Well, he going to do live commercials.
NBC's Reasoning: If it comes from Jay they will watch. I'd love to tap into Tivo's numbers in a few months and see how many people skip over this part of his program.
Unfortunately, I don't think Jay is as cool as fictional late night host Larry Sanders who was also asked to do on air ads.
No comments:
Post a Comment