Thursday, February 26, 2009

Yahoo Mash Dies in Beta Testing

Last year, I had the opportunity to work for a social networking company called (it's a cool site check it out) where I helped them map out the competitive landscape. One of the more interesting products floating out in cyberspace was new product from Yahoo called Mash.

Allegedly, it was to be the mother of all social networks and take the best elements from Myspace and Facebook (whatever those are) and give users a unique, new experience. Alas, it was never meant to be.

Why did it die? The easiest answer is that Yahoo is on life support, and growth isn't in the cards for the struggling company. However, I would like to think that the product was absolutely horrible and unusable. If you look at the social networking landscape, there are more bad products than good. Why couldn't the public try out Mash?

Of course, there is the third option that the estate of Robert Altman sued the suffering search engine. After all, the last thing you want to do is confuse the devout fans of Hawk Eye and Hot Lips.

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