Thursday, August 5, 2010

This Dove Ad ___________

1) ... pissed me off. While my soon-to-be-wife and I were watching the most recent episode of Mad Men, I went into the other room during the commercial break. When she yelled, "It's back!" I dropped what I was doing and ran back to the room only to discover half way through the spot that it had nothing to do with the program and we had been duped.

2) ... is sort of well done. They got the style down perfectly, which is impressive. Then again SNL also had their Mad Men spoof which was great.

3) ... misses the mark. Pop culture guru Chuck Klosterman was the most recent guest on Bill Simmons' podcast and neither remembered the product. Yes, it's good that two of more technologically connected opinion makers are talking about the spot, but only the fact that it disrupted the expected flow of entertainment. They had no recollection that it was Dove. So, I would have to say that the spot does not fulfill its true intent.

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