Thursday, August 12, 2010

Adidas "Mega Diner" Spot = Nope

Right before the World Cup launch, the TBWA produced Adidas Originals campaign released the Star Wars Cantina spot, which featured the likes of Daft Punk, Snoop Dogg, David Beckham, and the Gallagher brothers. In effect, the ad emphasized the cultural permeation and malleability of the Adidas brand and products. In other words, everyone – no matter what corner of galaxy they may come from - finds it cool to wear Adidas.

Now that the World Cup is over and we have all retreated to our respective corners of the globe, Adidas launched the next generation of the Originals campaign, the “Mega Diner.”

Despite the catchy song in the background, which I think is from B.O.B who plays the cook in the ad, the actor placing the order has the worst accent and voice combination that I have heard on television.  (I have since been informed that the actor plays kid with a huge dong on an MTV show about a kid who has a huge dong.)  He sounds both snobby and puerile, like some prep school kid complaining that his parents won’t pick him up in their Bentley so can he flaunt their wealth to his friends.  Maybe he reminds me of too many people that I didn’t like in my youth, but this spot is just bad.

It’s a real shame too because the microsite built to accompany the campaign is much better.  Maybe, it's that the spot is too busy or the backdrop of the diner is too complicated to showcase a full line of products, but at least the microsite proves that the diner concept can work if you are showcasing a single design at a time.

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