Thursday, June 25, 2009

The Fast Food Round Up

There's a bunch of stuff going on in fast food, here's some updates.

In what Ad Age is calling an "identity crisis," Pizza Hut is going to rebrand itself "The Hut" in a few marketing efforts.

Honestly, I've always called it The Hut, and I don't think it's bad that they're planning on using both names for specific campaigns.

So then there's this...

Ad Age ran a big article in its print version about Crispin's BK ad campaigns and how they haven't really helped increase market share. Personally, I think their work has been pretty amazing and I don't believe they are responsible for this print ad below.

Either way, this is just offensive.

1 comment:

Anthony said...

um what are you talking about? i think that's a fantastic ad.