Tuesday, September 14, 2010

A bunch of short thoughts

Because I’ve been way too busy to write this blog and stay up on the trades, here’s a bunch of thoughts on a few things that have crossed my radar since my last post.

Android Is Now The Leading Smartphone OS

1) Does this mean that Google will stop paying carriers to use Android over other software?
2) This pretty much makes Google the Microsoft of smartphones. Congratulations! Or, congratulations?
3) This is fine and dandy but the reality is that even here in the States, smartphones make up about 25% of the market with the expectation to beat feature phones by Q3 of next year. But, that’s being very optimistic. Will your grandmother really want one? Feature phones can easily cross the digital divide, but smartphone adoption among quasi-luddites is another story.

No Matter How Friendly They Make Ray Lewis Look I Am Still Scared of Him

The McGarryBowen Verizon Campaign Is A Non-Starter

First of all, when I heard that the new campaign was going to be called “Rule the Air” I instantly thought that the account which McGarry was going to take Verizon’s move over AT&T and empower their customers. Well, they went way too soft. And, by soft I mean inspirational soft.
My biggest problem with the campaign is the ad below. Being able to complete a conversation over a cell phone is not a reason to feel like we have reached gender equality. Plus, this is coming from a company that lists 16 senior executives and officers on their website with only two of them being women. I think the air at Verizon headquarters has not caught up to the air in their ads.

McGarry and Verizon should have stuck to making consumers feel good about switching to their service like they have with this lovely spot that came out after the launch.

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