Tuesday, May 25, 2010

More thoughts on the AdWeek’s Ad of the Day

A boatload of people tuned in to the finale of Lost on Sunday. Unfortunately for me, I am two seasons behind so I’ll be playing catch up at some point in the near future. Anyway, I agree with the review (which you can read here); however, I think it may be good to expand upon how cool it is to integrate the content of the program to the ad without making product placements.

This is not the first time in recent history this has been done.

To me, this is the kind of creativity we need in major network TV advertising. By creating ads featuring actors and memes from the program an individual is watching, an advertiser probably has a better chance of keeping the broadcast audience engaged and the DVR audience from fast-forwarding instantly.

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