Monday, December 22, 2008

Attack of the Local Commercials!!!

O' local ads how I love ye. Let me count the ways:

1) Over emphasis of emotions

2)Strange celebrity endorsements

3)Awesomely low quality

We may laugh at these ads for a number of reasons, but at least we are aware of these small business. Moreover, advertising on local cable might be more effective than local ad word purchases on Google. Seriously, hear me out on this.

If exposure is the most important element in advertising, what is going to come first, a search or an exposure to a television ad? Yes, the people at Google will say that television viewing is going down and that Tivo is killing ads, but these businesses are advertising when time is cheap and audiences might be watching live television. Therefore, it's highly likely that exposure to their business is from the ad not the ad word.

Obviously, this is a wild conjecture but it would be interesting to observe.

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